Course curriculum

  • 1

    Introductions

    • OVERVIEW: Creative Industries Business Education Program

    • Acknowledgement of Country

    • Introduction to Nillumbik Shire Council

    • Introduction to Facilitator — Monica Davidson
  • 2

    Getting Started

    • Webinar 1: Getting Started

    • INFORMATION SHEET — Business Structures

    • ARTS LAW Business Partnership Checklist

    • INFORMATION SHEET — Time Management Tools

    • QUIZ — Business Readiness Tool

    • LINKS from Webinar 1
  • 3

    Planning for Success

    • Webinar 2: Planning for Success

    • business.gov.au — BUSINESS PLAN TEMPLATE

    • AUSTRALIAN COUNCIL Arts Organisations Strategic Plan guidelines

    • INFORMATION SHEET — Vision & Mission Statements

    • INFO SHEET — Your Core Values

    • STRATEGYZER Business Model Canvas

    • STRATEGYZER Value Proposition Canvas

    • Creative Plus Business — ONE PAGE BUSINESS PLAN

    • LINKS from Webinar 2
  • 4

    Making Money Work

    • Webinar 3: Making Money Work

    • BUDGET TEMPLATES

    • INFO SHEET — Diversification of Income

    • INFO SHEET — Pricing and Costing

    • EXAMPLE — Invoice NO GST

    • ARTS LAW Liability and Insurance

    • LINKS from Webinar 3
  • 5

    Innovation and Ideas

    • Webinar 4: Innovation and Ideas

    • INFO SHEET — Skills Audit

    • INFO SHEET — Testing Your Ideas

    • ACC Introduction to Copyright in Australia

    • IP AUSTRALIA Trademarks Guide

    • ARTS LAW Protecting Your Ideas

    • LINKS from Webinar 4
  • 6

    Understanding the Market

    • Webinar 5: Understanding the Market

    • INFO SHEET — Customer Personas

    • WORKSHEET — Empathy Map Canvas

    • INFO SHEET — Competitor-Peer Analysis

    • business.gov.au — MARKETING PLAN TEMPLATE

    • Creative Plus Business — ONE PAGE MARKETING PLAN

    • LINKS from Webinar 5
  • 7

    Promoting Your Creative Business

    • Webinar 6: Promoting Your Creative Business

    • INFO SHEET — Your Website

    • HOOTSUITE Social Media Strategy Marketing Template

    • INFO SHEET — Media Release Basics

    • LINKS from Webinar 6
  • 8

    FEEDBACK

    • Please take the time to give us your feedback!